As a business owner, it is common to feel overwhelmed about driving online traffic to your website, because:
- It is crucial for your website’s online presence and visibility when you’re new to the digital space.
- It can contribute a huge boost to your gross online revenue, given you’re getting the right people to your website.
Getting more and more people to your website also gives you a look into their preferences, helps you learn their behavior, and gain vital insights that can take your business to places. This symbiosis between you and your audience needs the right direction and therefore, today we’re talking about effective ways that you can bring more traffic and more converting opportunities to your website. While it can take months for brands to establish a strong base of loyal customers, your business can also find its apt partners or investors too in the form of traffic. Makes more sense now, doesn’t it?
So, let’s get started on how to start the conversation about your website and get more people on it before you can leverage the most out of it.
#1: Website Optimization Focussing Organic Search
What are the most common ways people can find you? For example, if you’re a florist, and when someone searches ‘buy flowers online’ into Google, will you show up? That’s organic search right there, and it’s effective every time. No one searches Nike on Google when they want to check out their latest sports range. These are the terms you need to focus entirely on, by integrating these into your signature products or services as well as share across all social media platforms.
The customer-oriented keywords or keyphrases need to be optimized into your website content for better visibility and search rankings. This can be done via:
- Include detailed product/service descriptions that tell your visitors about your products’ USP. In this way, search engines can locate them based on the key phrases used as well as the meta title and description in the website.
- Maximize content creation for getting the most visibility based on your industry. You can start with whipping up helpful blogs, reviews, testimonials, infographics to generate maximum reach.
- Optimize your visual elements – be it pictures, videos as per the users’ device and do the required SEO for those as well. This can broaden your horizon of the audience no matter what devices they’re accessing your website from, at any given time.
#2 Stepping up Your Content Game
There’s no other way of doing it, other than publishing and producing enriching, relevant content pieces in as many forms as you can. It can be written in the form of articles, guest posts that tell your audience about the latest trends in your domain, or even video tutorials, audio podcasts about user experience. The idea is to get the message across.
A lot of business owners fall into the pitfall of churning out repetitive content for the sake of doing it. This can do more harm than good in the long run, since it would eclipse your brand reputation and won’t deliver your audience refreshing, helpful insights. Instead, invest your time to build a content publishing strategy and identify interesting content ideas to streamline the process. Quality always reigns over quantity. Therefore make sure the content you’re publishing is impactful to your readers, complete with data-backed inputs, helpful infographics, and images if you’re writing a blog. For videos and podcasts keep it more personal, bring influencers and well-known entrepreneurs into your sessions for your audience to take a lot from accordingly.
When done right, content is a great way to put fresh ideas across the table and slowly grow trust in the community. It doesn’t matter if there are only a handful who view your content in the beginning, if your content is promising, it’ll create a great organic channel to get more people on board. It’s just a matter of timing and consistency.
#3 Leveraging your email list
No, email marketing isn’t a thing of the past. Instead, it is one of the most undermined tools that many business owners don’t know how to use right. Just think about it, it takes several years to build a rich, vast database of viable, active email ids; and if you already have that sorted, you’re on.
If you’re still in two minds about this, here’s how it adds up:
a. Emails are free – not just in terms of money, but creatively you can go all the lengths and breadths to make it unique.
b. They come with a high-ROI rate per se, as well as target high-intent subscribers.
c. They serve as an absolute plus for keeping your subscribers in the loop with all your current updates. According to the McKinsey report, email marketing works 40 times better than social media.
d. Email marketing also helps to generate valuable leads in the long run, via email campaigns.
e. Email newsletters can also drive significant traffic to your website, all tried and tested. Since all your subscribers will now get all updates on your sales/events, you can expect them to come to your website more often.
Do we need to say more?
#4 Upping Your SEO Game Plan
Be it building solid backlinks to your website or analyzing your competitors’ every step – you cannot break even without investing time and effort in a solid SEO lineup.
Business owners normally limit SEO to that of optimizing keywords, but on the contrary, it’s a continuous process of several chapters and steps involved – including competitor research, an organic listing, generating quality backlinks, etc.
Backlinks are crucial since they play an important part in notifying Google that your website is trustworthy and meaningful to that of the anchor text. The visitors to that website, may also click on the link to your website and contribute to the overall footfalls.
Similarly, if you’re trying to delve deep into how other brands in your domain are doing good on their own, you may use several tools (some of them free as well), to analyze their every action. Platforms like Upstream sites can tell you about the websites that your competitors’ audience visited before they landed up on their website.
You can also choose to run ad campaigns on Google, Facebook, YouTube, etc. to create more awareness about your brand, and in terms of putting it on the map.
Going the Extra Mile
Increasing your website traffic isn’t a one-time thing that’s going to happen overnight, instead, it would take serious effort and consistency to finally get results. But the best part about it is the steps involved from SEO to social media, and everything in between, that anyone can take up and work their ways out. Today, tools like the Amazon Alexa tool, Google My Business, etc may make the bigger picture clearer to you, and thus help you identify opportunities and mistakes beforehand.
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