Are you having trouble with vacant rooms, diminishing leads, or a surge of new competitors from establishments that have a stronger SEO strategy? We are aware of the difficulties in making your assisted living, retirement, or senior living facility stand out and draw in additional residents. And we’d want to assist. Seniors may pick from a variety of living alternatives, but it is your responsibility to make sure that your home is the best option. In addition to making sure that people find your website when they search for terms like “assisted living near me,” SEO is an essential marketing strategy that may help your products stand out from the competition.
To aid with your preliminary research, we’ve included some ideas and perspectives on marketing and SEO below. However, we’d love to speak if you’re prepared and want to work with a trustworthy and respected senior living SEO agency. Continue reading for more information regarding senior living SEO, including its importance and services.
What Is SEO, or Search Engine Optimization?
Enhancing your website’s exposure in online searches is the essence of search engine optimization, or SEO. You are more likely to draw in new customers to your website if your pages are more visible in search results.
Why is Senior Living SEO Important?
Most people looking for senior living these days start their search online. It doesn’t necessarily follow that they are first looking for a community. Some individuals will be in the state of education: What is senior living? How do I pay for senior living? On social media, some will be “listening” to talks with friends and relatives or perusing review websites. However, eventually, genuine prospects will visit websites for senior living communities. Paid advertisements or third-party aggregators (such as A Place for Mom) may bring some people to these websites, but if the site has been correctly optimized, many more will find it via organic search. Generally speaking, you should aim for 70 to 75 percent of your website’s traffic to originate from organic search.
Top Senior Living SEO Services
We may use the following SEO techniques for senior living to position your website where it should be in search results.
- Optimization of Conversion and Design. The layout of your website can have a big impact on how many leads you obtain. While attracting visitors to your website is undoubtedly important, getting them to get in touch with you is a very different matter. We have the knowledge and expertise necessary to decide what strategic changes, such as relocating forms or integrating calls to action, ought to be made to your website because of our design background.
- High-Quality Content. Do you have important pages on your website that highlight each of your services? Consider creating pages that list the cities and places you want to draw in. We utilize these questions as a starting point when developing a content plan for senior communities. By concentrating on the keywords you would like to rank for, we can improve and optimize your content as well as add blog entries that will draw more seniors to your website.
- Local SEO. We can also carry out local SEO strategies like keyword research, local link building, and updating your local listings to help your facility rank better on Google Maps and for important keywords like “senior living near me.” These initiatives can improve your online visibility in the cities where your communities are located.
- Technical Adjustments. There are a number of things you can do behind the scenes to improve your website’s traffic and search engine optimization. Your online presence can be improved in a number of ways, from adding schema to employing metadata descriptions and titles to speeding up your website.
- Developing Backlinks. Getting other credible websites to connect to yours is known as link building, and it is a component of our senior living community approach that has produced excellent results. You may do this by connecting with other local companies, posting guest blogs, and using directories. You can enhance your ranks and get Google trust by accumulating more backlinks.
- Goal Monitoring and Evaluation. Conversion monitoring is an essential component of SEO as it allows you to track the effectiveness of your strategy. We can install it on your website, configure Google Analytics, modify web forms, and implement goal tracking in your account.
Partner with Rehab Marketing to Implement Top Senior Living SEO Strategies and Grow Your Community Online
Enabling your senior living community to succeed online is our only goal at Rehab Marketing! Our award-winning digital marketing business handles all aspects of marketing for retirement homes, assisted/senior living, and home care services. With services ranging from SEO, paid search, and social media management to responsive website design and development, our team of programmers, web designers, digital marketing strategists, and content writers can help you achieve quantifiable success for your company. Call us today to get started!
