Many senior living operators eventually hit a point where what once worked well starts to hold them back. Updates get harder, site performance levels off, and marketing goals start feeling a little out of reach.
That realization isn’t a setback… It’s a sign of growth. It means you’re ready for a digital presence that moves you forward, not one that limits what’s possible. Protecting what you’ve already built matters, too. Your traffic, rankings, and momentum are hard-earned and cannot be left to chance.
As Artgo, our objective is to walk you through the most important factors to take into account when undertaking senior living website design and development. We understand that you have a lot on your plate, sometimes all at once, and that taking on a website project could feel like too much. For this reason, we have compiled information and tactics designed especially for senior living operators like you. This blog highlights the essentials necessary to ensure a seamless website vendor transition.
Six Crucial Elements of an Effective Senior Living Website Transition
- Audit Everything First
You must know what is already functioning before you even consider creating a new website.
It entails pulling:
- Pages with the highest traffic and conversion rates.
- The keywords you rank for, including those you may have overlooked.
- Traffic and referral sources.
- Save What’s Effective
Protect your pages if they are consistently generating leads or rankings. The same is true for URL structures, information, and even some CTAs that are doing better than you thought.
Perhaps give them a little polish. Perhaps not. When something is already producing results, sometimes good enough is good enough.
- Prioritize URL Mapping for Optimal SEO
You need a comprehensive 301 redirect strategy if you’re changing URLs, which you most likely are. Each and every significant page requires a home. Both visitors and search engines will encounter dead ends if you leave pages hanging. And you’ll quickly notice a change in your rankings.
You must:
- Map all outdated URLs to their new equivalents;
- Put in place permanent 301 redirects;
- Test them before launching if URLs are changing, even minimally.
- Rethink Site Structure.
Your present website might be good. It may be a bit awkward, but it’s comfortable.
In any case, here is the moment to ask:
- Is it possible to make navigation easier?
- Are homes simple to locate and distinguish?
- Are call-to-actions (such “Book a Tour”) sufficiently noticeable, or are there too many and unclear?
- Does the mobile experience meet expectations?
- Do elders and their adult children have access to adequate content to support the Customer Journey?
- Develop a Plan for Launch Testing
Test everything just before launch!
This means:
- Testing each notification and form submission
- Examining call tracking numbers and conversion events; clicking through redirects;
- Loading pages on sluggish Wi-Fi
- Reviewing metadata one final time, keeping an eye out for broken links, and making sure all required scripts are clear and operating as intended
For each client, we employ a 60-point pre-launch QA checklist, and we advise you to follow an equally comprehensive procedure.
- Take Advantage of This Shift as a Springboard
Changing vendors offers a great chance to move into something better and isn’t only about avoiding issues.
A new website offers an opportunity to modernize your user experience, improve your SEO, update your brand, and simplify things for your internal staff. To ensure that you’re not just catching up but also moving forward, it’s the ideal moment to improve your messaging, expedite CRM integrations, and future-proof your digital strategy.
In conclusion, investing in a website redesign is an investment in the future of your community. A well-designed website can engage families, draw in new residents, and highlight the outstanding care you offer. Don’t let an antiquated website prevent you from reaching out to people who are most in need of your services. Reach out to Artgro for expert assistance.
